Vibe
Target readership:
The target age group of Vibe is 18- 34 years old
They are into music, celebrity gossip and lifestyles
The magazine achieves this by using lots of gossip-style cover lines. "Kanye West 'I am rap'
The average reader will be more interested in the big artists, as a pose to finding out new talent
This magazine does this by advertising the biggest names, and doesn't show off the newer artists
Vibe has a younger target audience than Q, because Vibe is a newer magazine, so less people will read it for that feeling of nostalgia
The magazine is gender neutral, using a range of stereotypical colours (blue and pink). and not suggesting a strong feeling towards a particular sex
The magazine does not appeal to any one race, because it uses a variation in the types of artists, such as race religion and gender
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