Readership and Character profile

Readership Profile

Age: 25+
Gender: Neutral
Lifestyle: Out of education, full time job, earning around £30,000 a year.
Class: A/ B1
Relationship status: Undefined. Often will be single, unless in a music loving relationship
Hobbies: playing musical instruments, social gatherings, relaxing whilst watching TV
Likes: The biggest bands, and the older legends of music
Dislikes: R&B, electronic music
Income: Relatively disposable, They set aside a small amount of money each month to spend on music
Relatable brands: Apple, Jack Wills, BMW, Range rover
Media Consumption: YouTube, Spotify, Cinema, previously read NME, watches music channel such  as MTV TV

Character Profile:

Chris is a 27 year old office worker that lives on the outskirts of London in a one bedroom apartment, who drives a BMW M5, and recently moved in with his girlfriend, who works as a sales assistant in a supermarket. He puts aside £1,500 a month for rent and bills, and spends the rest on music and leisure activities. He spends most nights with his girlfriend and their friends listening and playing music, and then goes out with them on Friday and Saturdays to clubs and bars.
Chris' music taste is of the biggest and the best, and worships the celebrity lifestyle. He plays the guitar, and tries to learn the newest and best songs to impress his friends. He used to read NME, and is looking for another big magazine to become invested in. He likes going to festivals, but only the biggest, such as Reading and Leeds. He is constant competition with his friends to be the most musical, and goes to great length to achieve it.