Photography Planning

Photography planning

I take a wide variation of photos for my artists. I think with my main artists "Zachary Thorne" I will find a plain background and make all of the focus on him. I will experiment with having a woodland/ urban background, and see what affects I can use on the background such as increase the apeture and changing shutter speed.

Examples:

I will adjust the photo's filters so that the foreground is very crisp and focused, but the background is faded. I will keep the shutter speed a fast speed, so that the image doesn't blur.

Artist Photography
Wearing:
Suit and tie/ bow tie
Casual T-shirt

Background:
Woodland
Plain white
Plain blue

Poses:
Sitting
Standing looking away frond camera
Looking through the lens

Props:
Sunglasses

Here are a few test photos I took to experiment with aperture, zoom and other features:

Artist Planning

Artist Planning

Name: Zachary Thorne
Background: Well off middle class family, grew up in America, only child, very strong social media presents, has previous modelling experience
Story: Moved to LA for record deal, has blown up ever since

Supporting Artists:

Theo Chambers:

Working Class, english, large family, very modest, not very well known

Wing Men:

Group from the Uk, very stylish, play lots of instruments

House Style Planning

Fonts:

My favourite typeface is Tunga because it is easy to read, and not too serious, which is good for the style of my magazine. When people see a font they immediately thing of different things associated to that font, so I don't want to use a font that is overly office- like, and use one more "bouncy". My font will be around a size 12 for the main feature article text, the coverlines will be a size 14, and the masthead will be above a size 30.

Colour Scheme:

To choose my colour scheme I made a visual aid to help make my choice, and then asked my target audience which ones their favourites were, and then I made an outline of a cover page that represents the chosen colour together and how they work on the page.

The colours I have chosen are very bright and possibly even garish, but they stand out extremely well, so hopefully it will draw more attention to the magazine

I think I will replace yellow with green, as it suits my photography more, and is less painful to look at

Masthead Typeface

1. Aharoni
Very easy to read, has bold elements, and stands out. It has san serrifs, which makes it look like quite a masculine typeface, and isn't very appealing on the eyes.

2. Copperplate Gothic Bold
Good spacing between each letter, has serrifs, and is good to look at

3. LilyUPC
This typeface is a bit bland, and would be better used as a coverline font, but not the masthead

4. Kunstler Script
Looks like handwriting, but is barely visible and not viable as a mast head typeface

5. Magneto
Very appealing to look at, and is quite easy to read. It stands out very well, and looks good as a masthead

6. Old English Text MT
Looks different and could be a masthead font, but it is not an appealing text to read

7. Poplar Std
Very bold and stand out, but it is a bit bland and doesn't appeal to me

8. Rosewood Std Regular
Very eye catching and looks good as a masthead, but equally looks a bit tacky and not very professional

9. Showcard Gothic
Very bold and stands out, but it might be a bit too cartoon-like for a magazine

10. Wide Latin
Bold and big, but not appealing at all. Looks to simple

11. Traditional Arabic
Far too plain and doesn't stand out at all

12. Stencil Std
Very bold, easy to read and looks good. It also suits the idea of "infamous", so I think I will choose this one

Name Ideas

Name Ideas

Infamous: This name shows the kind of people that will be featured on the magazine, and gives a strong sense of power and influence, and is a bold name

Acclaimed: This is a slightly softer, less aggressive name, that shows that only the most popular artists will be on the magazine.

Commend: This is not as strong as the other two, as it sounds like it will be recognising new bands, as a  pose to informing about the biggest bands.

Eulogise: This word has a strong meaning, but doesn't sound catchy and lots people asked me what it means, so it is not a well enough known word

Glorify: It has very positive connotations, but is not memorable enough

1st: Infamous: 7

2nd: Acclaimed: 6

3rd: Commend: 1

3rd: Eulogise: 1

4th: Glorify: 0

Readership and Character profile

Readership Profile

Age: 25+
Gender: Neutral
Lifestyle: Out of education, full time job, earning around £30,000 a year.
Class: A/ B1
Relationship status: Undefined. Often will be single, unless in a music loving relationship
Hobbies: playing musical instruments, social gatherings, relaxing whilst watching TV
Likes: The biggest bands, and the older legends of music
Dislikes: R&B, electronic music
Income: Relatively disposable, They set aside a small amount of money each month to spend on music
Relatable brands: Apple, Jack Wills, BMW, Range rover
Media Consumption: YouTube, Spotify, Cinema, previously read NME, watches music channel such  as MTV TV

Character Profile:

Chris is a 27 year old office worker that lives on the outskirts of London in a one bedroom apartment, who drives a BMW M5, and recently moved in with his girlfriend, who works as a sales assistant in a supermarket. He puts aside £1,500 a month for rent and bills, and spends the rest on music and leisure activities. He spends most nights with his girlfriend and their friends listening and playing music, and then goes out with them on Friday and Saturdays to clubs and bars.
Chris' music taste is of the biggest and the best, and worships the celebrity lifestyle. He plays the guitar, and tries to learn the newest and best songs to impress his friends. He used to read NME, and is looking for another big magazine to become invested in. He likes going to festivals, but only the biggest, such as Reading and Leeds. He is constant competition with his friends to be the most musical, and goes to great length to achieve it.

Target Audience Planning

Music Magazine Target Planning

Idea 1:

Genre: Music Celebrities. The magazine would focus on the celebrity, as a pose to the brand of the magazine

Age: Young adults, median age of about 25

Gender: Female

Class: Middle/ working class

Visual ideas: Big Masthead, Bold, standout text, Famous musician in the middle

I like this idea because it is a good looking magazine, that will look professional, and classy. I think its strengths are its visual appeal and

Idea 2:

Genre: Pop and Hip hop
Age: Teenagers 13-16
Gender: Female
Class: Working
Visual ideas: Big cover lines about the artist, lots name drops around the out side of the image

Idea 3:

Genre: Fashion and music

Age: 16 to 25

Gender: Male

Class: Upper/ middle

Visual ideas: Lots of poses, very good looking musician, trends and styles